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Black and white icon of a crescent moon with decorative hanging elements and small circles resembling stars in the background.

At the beginning of everything is remembering

Himmat Media is a branding, marketing, and consulting studio building the cultural infrastructure behind brands, organisations, and movements.

We create brand identities, websites, campaigns, and the long-term strategy that helps meaningful work grow without losing the values, communities, and stories that brought it here.

Explore Our Work

Who We've Worked With

From grassroots collectives to national institutions, our work spans scale, sector, and spirit.

We've partnered with organisations across the globe, helping meaningful ideas find their language, strengthen their foundations, and grow without losing what made them matter in the first place.

Our Impact

75+

Organisations & initiatives supported

700%

Campaign engagement growth

700,000+

People reached through campaigns

30,000+

Festival attendees engaged

50%+

Average newsletter open rates

Working across Canada and the United Kingdom, with projects reaching communities in the US, India, the UAE, and beyond.

5 Countries

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How We Work

Every organisation carries its own way of seeing the world. A history, a community, and a reason people return to it. Our work begins by uncovering those foundations, then translating them into the strategy, story, systems, and design that carry them forward.

Learn More

Featured Work

Ancestral Codes: A Field Guide to Cultural Strategy Beyond EDI

A Reference for Work That Carries Culture

Marketing optimises attention. Cultural strategy governs trust.

Download our free field guide exploring the principles, frameworks, and questions that shape our consulting practice.

Get the Field Guide

Our Core Services

Every project is different, but the intention remains the same: helping meaningful work find the clarity, structure, and momentum it needs to endure

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Story & Strategy

Your mission, language, and legacy – aligned.

• Brand Strategy & Positioning

• Tone of Voice / Messaging Frameworks

• Voice & Vision Articulation (Naming, Bios, Mission Statements)

• Copywriting (Web, Campaigns, Taglines)

• SEO-informed Storytelling

• Narrative Consulting

Graphic with romantic illustration of a couple leaning in for a kiss, surrounded by hearts, with text that says 'Want to avoid aunties & keep it lowkey? Just date Sukhi', against a purple background.

Swipe, But Make It Culture

We led campaign strategy, cultural consulting, and creative direction for #JustDate – a bold, witty reframe of South Asian dating for our client, Dil Mil.

From interpreting survey data to shaping influencer strategy and crafting one-liners like “Say goodbye to hookups in the car. #JustDate Sangtar,” we built a campaign steeped in cultural nuance and playful honesty.

The result? Viral traction, 700% spike in engagement, with 700,000+ new app members joined, and a lasting cultural moment – everyone was talking about it, relating to it, and every desi remembers it.

Step into the Story

Cultural Strategy & Advisory

Where momentum becomes infrastructure

  • Organisational Identity & Alignment (your why, your services, your foundation)

  • Narrative Research & Interview-Based Storytelling (exhibits, archives, oral history methodology)

  • Fundraising & Impact Strategy / Reports

  • Donor Strategy & Stewardship

  • Internal Systems & Operations Overhauls

  • Long-Term Roadmaps & Communications Planning (10-year plans, brand kits, training manuals)

Uncovering The Power Narrative

We worked with the project leads of the Overcaste Exhibit, a landmark exhibition on caste visibility in BC, to consult on interview design and narrative development. We helped co-develop open-ended, consent-based prompts that let interviewees speak in their own rhythm, then shaped the resulting oral histories into a digitized exhibit, moving from erasure to lasting emergence.

The result? An exhibit that's drawn hundreds of thousands of visitors, become a nationally referenced model for caste-based public storytelling in Canada, and carried its project leads to speak on panels across North America, from Oakland to Stanford to UBC.

Step into the Story
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Design & Digital Presence

Where your values become visible.

• Visual Identity & Art Direction

• Website Design & UX Audits

• Social Media Strategy + Management

• Digital Campaigns

• Accessibility & Community Engagement Tools

•Audience Engagement Strategies

• Newsletter & Email Strategy

• Policy Advising & Policy Development

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Form, Function, and Film: The Digital Soul of the Sundar Prize Film Festival

We built the visual world of the Sundar Prize Film Festival and its youth initiative called the Luminaries Program – branding, main logo, website, and newsletter – all of which is rooted in their justice-forward mission and global ambition.

With a socially grounded, future-facing design language, we helped position them as a rising force in global film. Our email strategy? Warm, clear, grounding and effective – averaging over 50% open rates. We continue to support Sundar Prize and Luminaries with ongoing marketing strategy, community engagement, and arts-sector expertise.

Step into the Story
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Programs & Creative Incubation

Building cultural infrastructure that lasts.

• Festival & Event Operations

• Program Design + Development

• Workshops, Toolkits, and Educational Content

• Project Mentorship & Seed Codes Incubation

• Strategic Partnerships & Community Rollouts

• Consultancy for Exhibitions + Arts Programming

• Curriculum, Press & Media, or Public Campaign Consulting

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From Concept to Cultural Staple: 5X Fest

Over a decade of collaboration with VIBC led to the transformation of Vancouver’s iconic City of Bhangra Festival into 5X Fest – a youth-driven platform celebrating South Asian expression. We aligned stakeholders, community, and audience while building consistent programming for hybrid-identity youth to explore culture through the expressive arts.

The result? A Vancouver cultural mainstay with 30,000+ attendees and expanded professional pathways for racialised and gendered creatives.

Step into the Story

Client Portfolio Highlight: Aura Orthodontics

FUTURE SMILES INITIATIVE

A man with short dark hair and a beard speaking into a microphone during a presentation or talk.

In partnership with Aura Orthodontics, we co-created the Future Smiles Initiative – a youth-centred programme rooted in confidence, healthcare access, and mentorship.

Through culturally grounded consulting, intuitive brand design, and story-rich strategy, we helped Dr. Sharma build a presence that connects oral health to leadership, identity, and long-term community impact.

This project reflects our belief that marketing is most powerful when it meets people where they are – in classrooms, neighbourhoods, and futures-in-progress.

A 360° rebrand rooted in cultural storytelling, youth impact, and legacy-building.
Scope: Brand Essence · Community Campaign · Impact Strategy
Explore the Work
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seed codes – An Incubation Studio

Seed Codes is our creative development studio, where new ideas, cultural projects, and community-rooted stories find the structure to survive and last.

We build the bones: the brand, the framework, the infrastructure, the story, and the long-term strategy that allow community-rooted ideas to grow without distortion.

Browse through the work we've seeded.

  • The Himmat Exhibit

    HIMMAT: Celebrating the Women Around Us began as a storytelling project honouring everyday South Asian women in the Lower Mainland – especially those who moved through life, labour, and identity long before today’s justice movements.

    What began as a social media call-in became a powerful archive of voices, revealing the beauty and complexity of South Asian microcultures – from silence and sacrifice to resilience and joy.

    Step Into the Story

  • Chaa Da Cup Series

    Chaa Da Cup is a storytelling series co-created with Harnaaz Kaur Grewal, rooted in tea as ritual and the lived experiences of South Asian women and other marginalised communities across Canada.

    What began as one chaa session grew into conversations on memory, identity, and resilience – where stories of silence, strength, and sisterhood are shared, one cup at a time.

    Step Into the Story

  • Voices for Indigenous Equity in Law

    Voices for Indigenous Equity in Law is a student-led initiative co-developed by Himmat Media and the University of Leicester’s Pro Bono Society – the first of its kind at any UK university. It centres Indigenous rights, sovereignty, and justice in legal education, linking students to real-world challenges and pathways for advocacy, recognition, and restitution across the Commonwealth.

    Step Into the Story

Get in Touch

Every project begins with a conversation. Tell us what you're building, where you're feeling stuck, or where you'd like to go next.

We typically reply within 2 business days.

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What Our Clients and partners Are Saying About Himmat Media

“I think about all of the stories that are going untold, or partially told because they are not being told by the right people… this is about our whole selves.”

– Jennifer Reddy, Participant of the Himmat Exhibit, held on May 9th, 2019 (Our Origin Story)

Explore Himmat Media