Field Notes

Aura Orthodontics

Rooted care. Generational confidence. Community-led transformation.

Summary

Year

2023-Present 🦷

Offerings

Strategy & Messaging Consultancy, Program Development, Media Training, Digital Presence

Industry

Healthcare, Community Wellness, Education

Visit Aura Orthodontics

Through deep consultancy, storytelling, and long-term program design, we’ve helped reposition Aura Orthodontics from a high-performing practice to a values-led community leader, bridging medical advocacy, mentorship, and patient care through ancestral codes of integrity and impact.

The Challenge

Aura Orthodontics is a Surrey-based practice known for exceptional results, affordability, and glowing reviews. For over 12 years, their work spoke for itself, but their story didn’t. With minimal social media presence and no unifying message, Aura was at a crossroads: how could they deepen their local impact, build meaningful generational trust, and emerge as a thought leader in an oversaturated healthcare landscape?

They approached Himmat Media after seeing our viral work with Dil Mil. What began as a pitch for punchy orthodontic ads quickly evolved into something deeper. Aura didn’t just need a campaign; they needed a new ethos, rooted in care, authenticity, and relationship-based advocacy.

Our Approach

This was not just a rebrand. It was a re-rooting.

Through in-clinic immersion, reflective strategy sessions, and ongoing consultancy, we supported Aura in uncovering the heart of their mission. We:

  • Developed a three-year messaging and programming roadmap, guiding strategy across social media, in-clinic storytelling, and future community expansion.

  • Created and helped hire for a custom community engagement role, bridging internal capacity with Himmat’s strategy oversight.

  • Crafted a cohesive brand tone and narrative grounded in belonging, integrity, and cross-generational confidence.

A cornerstone of our work involved guiding Dr. Sharma, not just as a business owner, but as a human being. Across months of collaborative reflection and media training, we helped him articulate:

  • His journey through imposter syndrome, fatherhood, and unlearning toxic masculinity

  • His advocacy for mouth breathing education, especially within the South Asian community

  • His evolving voice as a mentor, educator, and man committed to service, not just success

We helped Dr. Sharma shape meaningful messaging for radio, school talks, and digital platforms, always translating technical expertise into emotionally resonant advocacy. Our lens was always: how do we build messaging that’s medically sound, spiritually aligned, and deeply felt?

Design Process & Strategy

Our consultancy bridged brand architecture with soul-based storytelling.

We:

  • Reframed Aura’s identity visually and emotionally, shifting from clinical to calm, kind, and culturally aware

  • Created a content and engagement strategy that centred community relationships over social metrics

  • Trained Aura’s team to co-create digital content that mirrored the warmth and humour of in-person interactions

  • Developed tone and script structures for youth-facing workshops, oral health education, and parental trust-building

Every post, caption, and campaign reflected our Ancestral Codes ethos: say what you mean, root it in care, and honour your people.

Results & Impact

This transformation wasn’t loud, it was layered.

  • Engagement & Visibility

    • 132K visits in 90 days, with only 6% from ads, 57.9% of which were non-followers

    • 30% boost in patient inquiries within 3 months

    • Community content outperformed prior digital efforts, with TikToks and storytelling reels drawing organic traction

  • Programs & Presence

    • Future Smiles launched: mentorship, scholarships, and practicums for high school students

    • Study Clubs revived: collaborative learning spaces for dental professionals

    • Dr. Sharma emerged as a trusted voice in care, confidence, and conscious masculinity across schools, events, and media

  • Client Growth & Personal Transformation

    • Dr. Sharma’s voice evolved to be grounded, confident, and service-forward

    • Aura’s brand now reflects their lived values; patients and staff consistently describe a “felt difference” in energy and care

    • Staff morale rose as internal culture aligned with external messaging

This isn’t just strategy. It’s storytelling as healing, branding as belonging, and consultancy as community-rooted capacity-building.

Related Projects/Next Steps

  • 5X Fest – Community-Led Festival Transformation

    Evolved the City of Bhangra into a dynamic cultural movement. From strategic rebrand to multi-day festival storytelling, we helped draw 30,000+ attendees and redefine South Asian youth engagement.

    Step into the Story

  • Dil Mil – #JustDate Campaign

    Culturally-rooted humour meets viral performance. We led creative direction, copywriting, and audience strategy for a South Asian dating app, sparking 700% growth and record-breaking engagement.

    Step into the Story

  • Sundar Prize – Brand & Program Strategy

    We developed the visual identity for this justice-led film festival, guiding brand voice, visual direction, digital storytelling, and youth-driven programming with deep emotional resonance and resounding community impact.

    Step into the Story